Customization refers to the process of modifying or personalizing a product, service, or experience to meet the specific needs or preferences of an individual or group. Instead of offering a “one-size-fits-all” solution, customization allows users to choose features, designs, or functionalities that suit them best.

In the digital world, customization can be seen everywhere — from adjusting website themes and app settings to selecting preferred product colors or adding personal engravings. Businesses use customization to enhance user satisfaction, build stronger customer relationships, and stand out in competitive markets.

For example, when you design your own shoes on Nike’s website or personalize your smartphone’s home screen, you’re engaging in customization.

In short, customization empowers users to shape their own experiences — making products more useful, enjoyable, and unique. check more https://www.bigwritehook.co.uk/